As homemakers are shifting mindsets and searching for more outside of household obligations, Marie Gold looked to dig deeper. Britannia’s Marie Gold biscuit, a classic favorite, promises to be the fuel for everyday athletes – homemakers.
Britannia and J Walter Thompson have produced a digital film that inspires every homemaker in India to realize their untapped potential and take that first step towards doing more and being more.
The film interviews four homemakers from different walks of life along with their families. The family members were first asked how they like to spend their holidays and after which the same question was asked to the homemakers. The content piece moves slowly into homemakers describing their unfulfilled aspirations and the families reacting to it almost in awe.