Zoomcar has announced the appointment of Ogilvy as its creative agency and Motivator as its media agency. The agency appointments came post-multi-agency pitches.
A campaign for ZAP Subscribe will be soon rolled out. ZAP Subscribe is a sharing program where one can subscribe to a car on a monthly basis.
Varun Jha, SVP and head-marketing, Zoomcar, said, ” Zoomcar is gearing up for its next phase of growth and in this critical mission, we need top-notch partners and folks who can match up our pace and are aligned to our broader vision. For this purpose, we invited reputed agencies for the creative and media pitch in September 2018. Post multiple rounds of presentations and interactions, we found team Ogilvy to be closest to our vision and strategic thought process. Moreover, its out-of-the-box thinking and creative route made them an obvious choice. We’re confident that as our brand custodians, Ogilvy will help us execute a stellar campaign and partner in the next phase of Zoom cars growth. We found similar passion and rigor in team Motivator”
Rajiv Khurana, chief growth officer, Motivator and Radhika Ramani, managing partner, Motivator South, said, “There is a global consumer trend towards sharing, rental and subscription economy and it has started to influence consumers with a progressive mindset in their choices for mobility. Zoomcar has been a pioneer in revolutionizing the self-driven mobility space in India. We are excited to partner with Zoomcar as it gives us a platform to exhibit our unique business performance expertise. We are confident of our approach and tools leveraging data, content & digital to deliver the business advantage for Zoomcar in a rapidly changing media landscape.”
N Ramamoorthi, president, Ogilvy South, said, “As we speak, subscription-based mobility is transforming the mobility sector across the world and Zap Subscribe is pioneering the revolution in India. For us, it’s exciting to partner the young, creative marketing professionals at Zap Subscribe and create content and experiences that will help unchain customers from the burden of ownership.”