This Children’s Day, Indian brands have stepped forward to talk about issues, urging people to create an equal environment in different spheres of society.
Among the others, here’s a list of ads that we liked:
Santoor Women’s Scholarship
This Children’s Day, Santoor Women’s Scholarship encourages to help a girl in pursuing her dream. The brand has come up with an interactive ad that allows you to nominate girls looking for financial assistance to pursue their higher education.
Conceptualized by ADK Fortune Communications, Bangalore, the campaign creative is set in a rustic, riverside location showcasing a young girl fetching water home. When you scan the ad in print or interact with the digital banner, it opens a video that shows the girl’s dream of becoming an engineer turning into a reality with the help of Santoor Scholarship. The girl transforms into a student in uniform, carrying books to college.
Santoor Women’s Scholarship, launched in 2016, financially supports girls from disadvantaged backgrounds, who wish to pursue undergraduate education.
This children’s day, Godrej Appliances brings #LetsStartRight, a campaign questioning the prevalent mindsets in the Indian society in terms of set gender roles and emphasizing the need to break free early. The objective is to highlight an everyday story, where consciously and very often, unconsciously, we condition our children with the age-old gender biases.
Conceptualized by CreativeLand Asia, the ad takes you through a simple conversation between a grandmother and grandchildren. The granddaughter asks her grandmother to teach her how to make a pudding, where the grandson steps in, grandmother frowns and says – we should change with changing times. The campaign encourages you to start corrective action since the beginning.
The monologue of the protagonist in this ad takes you through his childhood and life after getting married.
Conceptualized and executed with BBH India, this children’s day film addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children. In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love.